A retail trading area analysis of Nevada, Iowa
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A retail trading area analysis of Nevada, Iowa

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Published by Bureau of Business and Economic Research, College of Business Administration, State University of Iowa in Iowa City .
Written in English


  • Market surveys -- Iowa -- Nevada,
  • Retail trade -- Iowa -- Nevada,
  • Nevada (Iowa)

Book details:

Edition Notes

StatementC. Woody Thompson, director ; Conrad C. Stucky, project supervisor.
SeriesA business service publication
ContributionsThompson, C. Woody., Stucky, Conrad C., University of Iowa. Bureau of Business and Economic Research.
The Physical Object
Paginationxi, 103 p. :
Number of Pages103
ID Numbers
Open LibraryOL14521408M

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Choosing a retail site in the absence of sound trade area analysis is a lot like flying an airplane with blinders: It forces a business to commit itself to a course in the absence of vital information such as store patronage, local market opportunities, competing businesses, and barriers that would dissuade consumers from visiting the site. Learn More. Review this website for trading area information. This article on Trade Area Analysis has a great deal of helpful information regarding retail trading areas in small city downtown areas. “Retail Management: Business Location” on Tutorials Point has some interesting information on types of retail trading .   The trading area is sharply cut by the competitor location, size and type of operation. The Trading Area Structure. The final dimension of retail trading area is its structure. Trading area structure is the comparative ability of a retailer or a cluster of retailers to attract customers from various distances or from various customer regions. Retailing Chapter 9: Trading Area Analysis study guide by mckenziebarrett28 includes 9 questions covering vocabulary, terms and more. Quizlet flashcards, activities .

Market area models can be used in retail location analysis to find new locations, to evaluate the existing outlets or to assess the impact of changes in the competitive landscape (Berman and Evans,;Huff and McCallum,). Market area analyses are also subject of governmental spatial planning in Germany (Wolf,). Trade Area Analysis, Development and Mapping. Trade area analysis and mapping describe the characteristics of the area around a store or network of stores. Without accurate trade area definitions, you cannot measure the key statistics that impact a store's performance. Use trade area analysis to aid site selection and target marketing. Understanding Your Retail Trade Area Albert E. Myles Economist and Extension Professor Department of Agricultural Economics Mississippi State University An important first step in any market analysis is to define a town’s trade area. • A trade area is determined by its ability to attract customers given impeding or enhancing factors (Bakewel). The Office of Fair Trading made William Hill sell 78 of the Stanley shops due to concerns over anti-competitive practices. Amidst fears that William Hill had overpaid for the Stanley shops, the company was relegated from the FTSE Index in December In .